Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.

Read our blog to learn more.

About the role

Join us to build Duolingo’s consumer products business.

Duolingo’s brand and IP are some of our most valuable assets. Duo, our green owl mascot, has helped us become a globally recognized brand, and we’ve built on Duo’s success to create a cast of characters, using distinctive animations and sounds.

The growing popularity of our brand and IP helps motivate our learners to use Duolingo every day. We have bigger ambitions to make our IP as universally recognized and beloved as the world’s most popular brands and characters.

As the head of Duolingo shop (and first ecomm hire), you will develop and execute on Duolingo’s ecommerce strategy. We are looking for a merchandising and ecomm leader for the Duolingo store who can scale our merchandising efforts internationally and grow the store into a core part of our iconic brand. If you have a track record of building an ecomm presence from scratch and a keen eye for developing fun, quirky products -- please apply! As a core member of our marketing organization, the ideal candidate will be self-motivated, able to build a global ecommerce presence, have a strong understanding of the merch market, and have experience working in a fast-moving, highly entrepreneurial environment.

🧠 You will...

Ensure operational efficiency of our Merchandising operation across the globe, including managing our site performance, vendor relationships, supply chain, and P&L, in collaboration with a Store Coordinator
Own the store as a startup within a larger business, and grow the initiative with an eye towards revenue, strong ROI, and operational excellence
Lead development, product roadmap, and release strategy of Duolingo merchandising, in partnership with Marketing, Design, Business Development, third-party vendors, and contractors
Own the success of the Duolingo Store (store.duolingo.com) and build it into an efficient marketing channel that contributes to Duolingo's iconic brand
Grow the store and its products into an aspirational brand through creative merchandising, brand events, and gifting programs
Work closely across the marketing team to integrate Duolingo merchandising into our brand campaigns

✅ You have...

7+ years in e-commerce or merchandising leadership
Experience with building a merchandising or e-commerce function from 0 to 1
An ability to think outside of the box when it comes to merchandising and branding
3+ years with demonstrated operational excellence managing a P&L and e-commerce platforms such as Shopify and Amazon Storefront

⭐ Exceptional candidates will have...

Experience working at a world-class consumer brand
Working proficiency in more than one language
A passion for education, memes, culture, and language

We post a multi-level salary range for all of our roles.

This is not inclusive of the rest of our awesome portfolio that includes equity compensation and world-class benefits. Our salary ranges are the same for all US locations. Your recruiter can share more details about the range for a specific level during the hiring process. The actual salary within the range is determined by many factors including but not limited to, skills, experience, education, and internal equity.

Salary Range:

$158,400—$237,600 USD

Take a peek at how we care for our employees' holistic well-being with our benefits here.

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact accommodations@duolingo.com.

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.

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Job Description

About Duolingo

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Job Description

About Duolingo

Perks & Culture

✨Quick Tip